Sep 1, 20101
Sony launches new slim version of the Readers
Sony today announced the launch of its beautifully-designed new line of Reader digital books, including the new Reader Pocket Edition, Reader Touch Edition and, in the US, the wireless Reader Daily Edition. The new line of Readers features a host of new design and technology enhancements that make them the perfect device for any reader’s lifestyle.
The new Reader models bring a fresh level of flare to e-reading with colorful, elegant aluminum ...
Sony introduced two new Alpha cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting.
Translucent Mirror Technology provides performance previously unattainable with traditional DSLR technology. Using the new technology, the a55 and a33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video-even in full HD, allowing desired moments ... 
Sony has developed ‘single wire interface technology’, a hybrid transmission technology which facilitates both data and power transmissions through a single cable.
This technology enables the internal wiring of a mobile device to be streamlined through a single cable (copper wire). Conventionally, the video, audio and control signals as well as the power transmission were spread out over several dozen cables within the movable mechanisms of mobile devices, such as hinges or ... 
Sony-Ultimate-Weapon-Gaming-headsets
Sony is launching two very special headsets into the gaming sector. Each has been designed in response to extensive user research that shows what different gamers want from the ideal headset.
The DR-GA500 combines a Dolby Pro Logic IIx decoder with unique Sony Virtual Phones Technology (VPT) to create convincing 7.1ch 3D surround effects. The signal processing hardware is contained in a compact external unit.
The result is ... 
The new Sony Walkman models feature outstanding sound quality, advanced audio technologies, extreme battery life and more– all at affordable price points.
It supports up to 50 hours of audio playback (mp3 files at 128 kbps) and 10 hours of supported video playback (WMV at 384 kbps). The unit utilizes Sony’s own “Clear Audio” technologies, for clear, deep sound without distortion. The model also comes equipped with Content Transfer Software, ... 
Sony expands A-Mount lens line-up for DSLR cameras with three new lenses:
The Distagon T* 24mm F2 ZA SSM (SAL24F20Z) features the acclaimed Carl Zeiss Distagon design and rounds out the existing Planar (SAL85F14Z) and Sonnar (SAL135F18Z) models also developed in conjunction with Carl Zeiss. It is intended to appeal to experienced photographers looking for a large-aperture wide-angle lens of real distinction.
The DT 35mm F1.8 SAM (SAL35F18) adds the important 35mm ... 
Sony’s latest-generation WALKMAN E450 is about looks plus great sound and video performance. Perfect as a first music player, WALKMAN E450 is available in a choice of five fun, funky colours.
A fresh new interface makes WALKMAN even easier and more fun to use. The redesigned playback screen lets you scroll through a big, bold view of cover artwork on the crisp, clear QVGA screen. Background wallpapers can be customised from ... 
The new NEX-VG10 is the world’s first consumer camcorder with interchangeable lenses and the first Handycam camcorder to feature an extra-large Exmor APS HD CMOS sensor.
Sony’s NEX-VG10 Interchangeable Lens HD Handycam Camcorder is equipped with the same Exmor™ APS HD CMOS sensor used in the NEX-3 and NEX-5 digital cameras and compatible with ... 
