Encased in a compact but solid, functional body, this new model comes equipped with a host of advanced photographic tools for the easy creation of diversified visual expressions, while demonstrating much higher standards of image quality, data processing speed and operability than previous models. Developed using the highly acclaimed Pentax K-7 (introduced to the market in June 2009) as its base, the K-5 inherits the exceptional reliability, user-friendly operation, array of advanced features and compact, lightweight body of its predecessor, yet it is more resourceful and flexible in photographic expression. Coupling a ...

Pentax announced the smc PENTAX DA 35mm F2.4 AL, standard lens designed exclusively for use with PENTAX digital SLR cameras. This new lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness.

It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses.

The PENTAX DA 35mm F2.4 AL lens also will ship in October for $219.95 USD.

Versatile, easy-to-use standard lens
Mounted on a PENTAX digital SLR camera body, this standard …

Pentax announced the infinitely customizable Optio RS1000 digital camera. It is easy to use and may be dressed to match the personality and style of its owner. This cosmetically customizable digital camera features a removable faceplate to hold interchangeable skins of any personal design.

Besides a unique, completely customizable design, the Optio RS1000 features 14-megapixels, a large three inch LCD monitor, a high-performance 4X optical zoom lens covering 27.5mm wide angle, and simple, user-friendly operation. Encased in a lightweight body about the size of a credit-card, the RS1000 is compact enough …

Pentax announced the Optio RZ10 digital compact camera. With a 10X optical zoom lens to capture a wide variety of subjects from travel and landscape to action and sports, the Optio RZ10 offers advanced features and handy functions that make photo shooting simple and effortless for everyone. The 10X zoom offers high-magnification from wide angle to telephoto, as well as powerful macro focus settings. The camera also features dual Shake Reduction (mechanical sensor-shift and digital) for effective blur reduction and an upgraded Auto Picture mode for “hands-off” selection of the most …

PENTAX has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price. The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The K-r offers a variety of new and improved features including a fast framerate, high ...

The PENTAX Optio W90 will be available soon in a third color choice — orange — as early as next month. The W90 in green and black colors are currently available. Every PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, every Optio W90 kit includes a woven web fabric strap ...

PENTAX launches the PENTAX Optio M90, a standard-class, lightweight compact digital camera that is equipped with advanced basic functions.

Thanks to its ease of use, the Optio M90 is the perfect choice for a variety of photography scenes and modes. Key features include a sophisticated metal rubber coated soft-touch exterior, a high-definition sensor of approximately 12.1 megapixels, a large and easily-viewable 2.7’’ LCD monitor, as well as an upgraded optical wide-angle 5x zoom. Furthermore, the Optio M90 has been designed to produce beautiful photography with minimal effort through a variety of …