Serious photographers wanting the versatility and performance of an SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful 24-720mm (30x) zoom lens with sophisticated photographic controls, advanced functionality and SLR-like handling in a single compact, affordable unit.

Key features:
High Resolution super wide Fujinon 30x optical zoom (24-720mm) with manual (mechanical) zoom
True wide-angle and extreme telephoto capture in a single compact unit
Triple image stabilisation (sensor shift IS, high ISO IS, Digital IS)
10 MP BSI CMOS sensor with advanced shooting modes and high image quality
3.0” High Resolution tilting LCD
Electronic Viewfinder with eye-sensor for automatic switching
High speed 10 fps continuous shooting at full resolution and new motion-tracking auto focus
Full HD (1080p) movie capture with stereo sound
Super High Speed movie capture at 1000 fps
Motion Panorama mode for ‘one shot’ sweeping panoramas
Advanced capture modes including unique Motion Remover mode that removes tourists and other moving objects from your photographs
Direct Shooting Command buttons and Command dial put advanced photographic features at your fingertips
RAW and JPEG capture modes
A lens so good you’ll be glad you can’t change it
With a range that would require at least two bulky ‘super zoom’ lenses on an SLR, the FinePix HS10’s built-in 30x wide-tele zoom lens is its crowning glory, encompassing virtually every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the lens and Sensor – a serious problem when removing lenses on a digital SLR.
The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than with the powered zooms traditionally used in this class of camera.

The FinePix HS10’s unique Best Frame Capture Mode means you don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment you focus, then saves up to 7 shots before or after you press the shutter release. Capturing action with the FinePix HS10 is so easy it feels like cheating.

The FinePix HS10 also features a full HD movie mode (1080p/30fps) with stereo sound, and the camera’s mini HDMI output allows you to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function allows you to freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.

Other features
In common with all enthusiast-level FinePix models the FinePix HS10 features a range of advanced Fujifilm technologies for picture-perfect results, including ultra-fast Face Detection, Intelligent Flash, automatic red-eye removal and up to 400% expanded dynamic range.

Last but not least, the HS10 sports, for the first time, a clever sensor to the side of the EVF (Electronic Viewfinder). When the user approaches the EVF, the sensor switches the picture to the EVF, and when the eye is withdrawn, the image is automatically switched to the LCD. This novel feature makes the photographer’s life so much easier and increases the speed at which instant shots can be taken.