Sony today announced that PSP (PlayStation Portable) (PSP-3000) handheld entertainment system will come in a new Blossom Pink color, to become available on March 4, 2010, as a limited offer at a recommended retail price of 16,800 yen (including tax).

With the introduction of the new elegant Blossom Pink color that conjures the image of the blooming flowers, users will be able to select from a wider selection to match their life-style, fashion or preferences to enjoy entertainment on the go.

SCEJ continues to expand its offerings in the market and creates a new world of computer entertainment for the PSP system with these new offering and the line-up of upcoming software titles.